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Digital Marketing Tactics

Updated: May 22, 2020

Digital Marketing – a boost to today’s businesses

What are some tactics Digital Marketing use:

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels - both free and paid - at company's disposal. These channels

include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. The digital marketer focuses on different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. Digital marketing is carried out across many marketing roles today. In larger companies, the tactics have multiple specialists that each focus on just one or two of the brand's digital channels. Here are some examples of these specialists:

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • Content Marketing

  • Affiliate Marketing

  • Native Advertising

  • Marketing Automation

  • Pay-Per-Click (PPC)

  • Email Marketing

  • Inbound Marketing

  • Online PR

  • B2B Digital Marketing

  • B2C Digital Marketing

  • Website Traffic

  • Content Performance and Lead Generation

  • Attribution Modeling

Regardless of what your company sells, digital marketing still involves building out buyer’s personas to identify your audience’s needs and creating valuable online content.

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